The world we live in today deeply revolves around media. We spend so much time consuming digital content; whether it be from Instagram, ads, news, or videos. Our lives are pretty much predisposed to spend more and more time in front of screens.
And it is this fact, that has completely redefined traditional marketing. As more consumers use technology to make purchases, we have seen a drastic shift in what factors influence buying decisions. As a result, companies are taking advantage of our addiction to the internet and choose to spend big bucks on digital branding and marketing initiatives.
In case you don’t know, digital marketing is simply honing the power of the internet to connect with customers on a larger spectrum. It is using digital channels to advertise your services or products and being able to track the results. But in order to truly see the benefits of digital marketing, companies first must communicate a strong identity through branding.
The importance of branding in digital marketing
“In my eight years of experience in digital marketing, I have always understood that if companies want to drive revenue, they must demonstrate a strong representation of who they are in order to create trust. ”
At Tealbe we believe it is through consistent clean, modern design and powerful messaging that helps establish this connection among its consumers. In the process, this strengthens and solidifies a brand’s story and presence in the digital space. How people experience your brand and its story across the many touchpoints of the digital space shapes decisions not just to buy your products or services but also to join or partner with your organization.
Maximizing digital marketing by focusing on a target audience
The way a brand presents itself to the public promotes recognition and value. The goal is to create these emotional connections with your audience that will encourage them to trust your business. Once you have a brand strategy, the next step is learning who your ideal customer is.
Finding who your target audience is is crucial to know how to present and communicate your brand. You should use your audience as a guide to your digital marketing and branding decisions. There are many characteristics to look for when figuring out who your ideal customer is. The list can vary but typically it can be factors such as age, location, gender, income level, personal interests, and many more. Digital marketing uses a target audience guide to be able to track conversions and metrics in your advertising. That way you are relying on quantitive information that can guide your company's marketing direction.
Exploring how data-informed digital marketing efforts lead to decision-making
“Data-analytics has been the tool many brand companies and marketing professionals use to gain actionable insights from their marketing efforts. ”
Analytics helps inform company decisions and effective campaigns. By appealing to a specific target audience, it can identify behavior that can advise them on what works and what does not.
Why do you think companies of all sizes invest in data analytics? Because it generates real strategic value. I have worked in a range of startups and big corporate companies and I have found it so important to use these analytics and analyze every marketing campaign in order to reach goals. From tracking traffic sources, page views, conversion rates, shared content, and more, all of these metrics matter to every business.
The power of digital branding
I have always believed in the power of digital marketing because I can actually show that it works with data. I have helped companies that never understood the importance of branding and repetitive online exposure see how a deep digital focus in marketing works.
This has been the foundation of Tealbe.com. I started this small boutique agency because I saw the value of digital engagement in a society rooted in content consumption. I knew that how a company presented itself online was a strong indicator of whether it could inspire value.
Companies need to establish who they are as a brand and convey what makes them different from everyone else. These narratives shape how people interact with a company or product.
My job is to help startups and small companies make an impact through their image. I work to design effective online strategies that build brand awareness through digital solutions and are heavily supported by analytics.
Tealbe focuses on honing creativity, tracking branding trends, and making full-scale branding decisions driven by data and numbers. The key is to connect you with your ideal customers and create engagement and value for them. We help you in your journey to communicate your story and work to showcase it. Our team is dedicated to providing vision, insights, and practical expertise that drive results. Your online image demands attention and care and we are here to deliver that for you.