Generative Engine Optimization (GEO) is the process of structuring digital content so it can be understood, selected, and cited by AI-driven search engines and generative systems such as ChatGPT, Perplexity, and Google’s AI Overviews. Explanation:
Unlike traditional SEO, which focuses on ranking in search results, GEO focuses on ensuring content is accurate, structured, authoritative, and context-rich so AI engines reference it when generating answers.