Definition:
Lead-to-Client Conversion Rate measures the percentage of leads that successfully convert into paying clients.

Formula:
Conversion Rate = (Number of Clients / Number of Leads) × 100

Explanation:
This metric evaluates how effectively a business turns interest into revenue. It is heavily influenced by brand trust, messaging clarity, and sales experience.

Example:
If 50 leads result in 10 clients, the conversion rate is 20%.