Marc Lazare, D.D.S.: Getting to Know You Better

Dear Marc,

As part of our strategic process, we're conducting a brief questionnaire designed to deepen our understanding of your practice and its unique positioning in the biomimetic dentistry landscape. This initiative is a key step in formulating a strategy that aligns closely with your goals and the market dynamics.

Your insights are essential in guiding our approach and ensuring that our strategy is tailored to the specific needs and strengths of your practice. This questionnaire won't take much of your time but will provide valuable information for our strategic planning.

We appreciate your participation and look forward to your perspectives.

1. Who is the primary target audience for Marc Lazare, D.D.S.?

Please select the option that best aligns with your current and a aspirational target audience.

A. Young Professionals

Demographics: Aged 25-35, single, high-income earners.

Psychographics: Value convenience and efficiency, focus on personal grooming and appearance.

Behavior Patterns: Seek quick, effective dental treatments, rely on online reviews, and prefer online booking options.

B. Families

Demographics: Parents aged 30-50, with children.

Psychographics: Value family health and wellness, look for comprehensive dental care for all ages.

Behavior Patterns: Schedule regular check-ups for the whole family, responsive to family discounts or packages.

C. Aging Population

Demographics: Aged 55 and above, retired or nearing retirement.

Psychographics: Prioritize health maintenance, interested in restorative dental services.

Behavior Patterns: Regular, long-term patients, value personal relationships with their dentist, less influenced by online presence.

D. High-End Cosmetic Clients

Demographics: Aged 30-60, affluent, focus on aesthetics.

Psychographics: High value on appearance and luxury services, willing to invest in high-end treatments.

Behavior Patterns: Seek advanced cosmetic dental procedures, likely to follow recommendations from exclusive networks or high-end service providers.

2. What are the unique selling points of Marc Lazare, D.D.S.? How does the practice differentiate itself from competitors?

Select the two options that best align with your practice's current situation.

a. Expertise in Biomimetic Dentistry 

Marc Lazare, D.D.S., specializes in biomimetic dentistry, a unique approach that mimics the natural properties of teeth, providing more conservative and durable dental solutions. This specialization sets the practice apart in a market where traditional approaches are more common.

b. State-of-the-Art Technology

The practice is equipped with the latest dental technologies, ensuring patients receive the most advanced care available. This includes digital imaging, laser dentistry, and advanced materials for restorations, which not only improve treatment outcomes but also enhance patient comfort.

c. Personalized Patient Care

Emphasizing individualized care, the practice is known for its thorough consultation process, where each patient's needs and preferences are carefully considered to create a customized treatment plan.

d.Holistic Approach to Dental Health

Beyond just treating dental issues, Marc Lazare, D.D.S., focuses on overall oral health and its connection to general wellbeing. This holistic approach resonates with health-conscious individuals seeking comprehensive care.

e. Highly Qualified and Experienced Team

Led by Dr. Lazare, a highly skilled and experienced dentist, the team includes professionals who are equally committed to providing top-quality dental care. Their collective expertise in various fields of dentistry ensures a wide range of dental needs are met under one roof.

f. Luxurious and Comfortable Setting

The practice is designed to provide a relaxing and comfortable experience for patients. The luxurious setting, combined with a warm and welcoming staff, makes dental visits a pleasant experience.

g. Strong Reputation

The practice has built a strong reputation in New York City.