Let’s First Talk About What Branding Is
Having a creative meaningful brand is crucial for the success of any company. Without it, you can lose creditability, trust, and the worst part – revenue. Branding is one of the main driving forces that encourage customers to make a purchase.
Consumers perceive brands based on the company's messages about who they are, what they do, and why they do it — and this is the groundwork of branding. It is a strategic process of developing a company identity that can resonate with a targeted audience.
According to Fundera study, 56% of customers stay loyal to brands who “get them” and 89% of customers stay loyal to brands who share their values. How you design and build your brand has the power to help your company grow and prosper.
Try to define your brand by asking these questions:
What is my mission statement?
What are my core values?
Do I have an established culture?
Who is my target audience?
How am I different from other companies?
Why Digital Branding is SO Important
Branding has always been a necessary part of a business. But as we begin to shift to a more technology-driven society, companies are re-thinking the way they approach their branding strategies.
Focusing on your brand in the digital space can be a great way to differentiate your brand from its competitors. Effective digital communication can help your brand’s personality stand out in order to capture and retain people’s attention. Not only this but it can help you reach customers you otherwise would not be able to reach by utilizing the power of the internet. Having a strong digital presence can increase company recognition, bring more sales, and add significant value to your company.
What is Digital Branding?
Digital branding is the process of designing and communicating your online brand identity through websites, social media, emails, videos, ads, and much more.
Nowadays, there is so much online noise that it can be easy to lose your marketing messages. You must strategize in a way that will engage with your customers.
In order to do this, you must figure out how your brand can form valuable connections. Building relationships and connections through branding allow potential customers to develop trust. Customers want to feel personally involved when they select brands they invest in. Finding who your target audience is and speaking directly to them is an important part of this.
There are different components that make up digital branding. These can include your logo, website, social media, SEO, brand messaging, and many others. Let’s dive briefly into some of the most common important elements of digital branding:
1. Logo
Your logo is a symbol that represents or defines a company. It is an image that encaptures the overall idea or feel of your brand. It’s the first impression, the one that customers associate your brand with.
From the colors to the small details like the spacing in your fonts, this design marks the foundation of your brand identity and makes it memorable. A great logo will work to really capture the audience’s eye.
2. Website
Your website is where people will go find and shop for your products, and services while also getting information about your company. It is an online display of your brand’s uniqueness.
Your brand’s website should have an appealing design and be easy to navigate. From the colors of your logo to the language that you use, your website should be able to match and complement a similar aesthetic throughout all channels.
3. Social
Your website is where people will go find and shop for your products, and services while also getting information about your company. It is an online display of your brand’s uniqueness.
Your brand’s website should have an appealing design and be easy to navigate. From the colors of your logo to the language that you use, your website should be able to match and complement a similar aesthetic throughout all channels.
4. Brand Messaging
The words and tone that are used in your brand’s communication are a representation of your brand’s core identity and values. They are a tool that attracts your ideal customer by speaking directly to their needs.
Whether your brand messaging is playful, professional, or even funny, make sure your brand voice is consistent across all digital platforms.
5. SEO
SEO (search engine optimization) makes it easy for consumers to find your company on the web. Everyone goes to Google to search for relevant information, services, and websites.
As a business, it's important to appear at the very top of the search results. By analyzing and tracking keywords in all your brand communication, you can ensure your website and digital content are optimized for search engines.
6. Email Marketing Targeted emails can lead to conversions and more website visitors. Using emails is a great digital strategy to keep continuous communication with customers. It's important to use email marketing wisely, without overly bombarding your subscribers on a daily basis. Think of creative reasons that will keep your consumers engaged and interested. These can be company announcements, product launches, and informative newsletters, which all can be used to foster brand awareness and customer loyalty.
How to Maximize Digital Branding?
Creating a foundation for your digital branding can be an overwhelming task. It can feel like a lot of pressure to strategize a brand and figure out the best ways to digitally communicate it.
Companies like Tealbe work to help guide you in your digital marketing and branding efforts. They help you perfect your online image and analyze your digital engagement for you.